About me
My background and experience
I’ve spent over 20 years in sales and growth, working across sectors from energy to digital and AI-led businesses. Most recently, I rebuilt a UK commercial function from the ground up and generated over £70k in new revenue within 8 months. What drives me is solving real problems that people feel but can’t easily fix. ONDA+® came from that place. I saw how stress builds quietly and gets noticed too late, and realised there was no product focused on early intervention in the moment. Since then, I’ve gone all in. From validating the idea with users, to building the product, securing early traction, and taking it to market. I’m building ONDA+® as a new category in proactive mental wellness, not just another wearable.
What I enjoy most about my work
I enjoy taking something from nothing and turning it into something real that people connect with. The best part is when an idea clicks with someone instantly. When they say “I need this” without you having to explain it twice. That’s when you know you’re onto something meaningful. I also enjoy being pushed on my thinking. The conversations that challenge assumptions and improve the product, positioning, or strategy are where the real growth happens.
Who I am beyond my work
I’m someone who’s always thinking, building, and pushing forward, but I also value being present and grounded. Outside of work, I spend time walking, reflecting, and creating content around mindset and growth. I’ve also recently released a track tied to the ONDA+® mission, which has been part of expressing the journey in a different way. I’m big on real conversations, not surface-level networking. If I’m involved in something, I’m all in.
About my business
ONDA+® – Wearable Mental Wellness
What my business does
ONDA+® is a wearable designed to detect rising stress in real time and gently interrupt it before it escalates.
We combine physiological signals like HRV, EDA and motion with adaptive AI to learn each user’s baseline, then deliver subtle, screen-free prompts at the right moment.
It’s built for people who feel stress building during everyday moments like work calls, helping them stay present, avoid burnout, and regain control before it escalates.
What sets my business apart
Most wearables are reactive. They tell you what happened after the fact.
ONDA+® is proactive. It focuses on early detection and in-the-moment intervention, not dashboards or data overload.
The edge is in timing and personalisation. We’re building a system that learns your baseline, detects subtle changes, and prompts at the exact moment it matters. Over time, this creates a feedback loop that improves both the technology and the user’s response to stress.
We’re defining a new category: real-time, proactive stress intervention.
The problem my business solves
Most people only recognise stress once it’s already too late.
By the time people realise they’re overwhelmed, they’re already deep into it, whether that’s anxiety, burnout, or emotional overload.
Existing tools focus on reflection after the fact or require active engagement, which often doesn’t happen in the moment.
ONDA+® solves this by detecting early signals of stress as they rise and providing a simple, timely cue to interrupt that cycle before it escalates.
